Hub Coffee House

Hub Coffee House, based in Waterloo, want to create a space to belong, a place for the local community, where everyone’s welcome to sit and rest, work or play. They needed a brand that reflected their values, presented them as a serious coffee house and would sit well alongside the branding for the larger community organisation they are a part of.

Starting with the simple shape of a coffee bean I created a custom logotype referencing the colours of the parent brand and then built out simple brand elements and illustrations which could be used by their in-house team. I also provided templates for menus, loyalty cards, various print materials and a website.